Syllabus Information

5.1. Methodological overview

The methodology followed in this course is oriented towards achievement of the learning objectives. A wide range of teaching and learning tasks are implemented, such as classroom activities and autonomous work.

Classroom activities

• Theory sessions. Teacher's presentation of the course contents, including illustrative examples.
• Talks by experts. When possible, external experts to the university will explain some contents.
• Seminars. Sessions based on oral or written contributions by the students.
• Problem-based learning. Educative approach oriented towards a teaching and learning methodology where students tackle real problems in small groups under the supervision of a teacher.
• Practice sessions. Any practical or collaborative activity done in class.
• Laboratory sessions. Activities developed with specialized equipment (in labs, computer labs).
• Tutorials. Students can review or discuss with the teacher the materials and topics presented in class.
• Assessment. A set of written/oral tests, lab assignments, projects, other assignments, etc.

Autonomous work

• Theoretical assignments. Preparing seminars, readings, research, assignments or write reports, etc. to be presented or submitted to the teacher in theory sessions.
• Practical assignments. Preparing activities to be presented or submitted to the teacher in practice sessions.
• Theoretical study. Study of contents related to the theory sessions: it includes any study activity not considered previously (study for exams, work in the library, complementary readings, solve problems and exercises, etc.).
• Practical study. Related to the practice sessions.
• Complementary activities. Formative activities related to the course, but not to the preparation of exams or included within the assessment activities: readings, seminars, videos, etc.

5.2. Learning tasks

The course (150 hours) includes the following learning tasks: 

• Classroom activities (45 hours). Seminars, problem solving, laboratory, visits, etc.
• Practice and research assignments (35 hours).
• Tutorials (5 hours).
• Autonomous work and study (60 hours).
• Assessment (5 hours). Exam and defense of the course project.

5.3. Syllabus

The course will address the following topics:

Section I. STRATEGIC MANAGEMENT

• Strategic Analysis.
• Strategy Planning and Implementation.

Section II. OPERATIONS

• Production Processes and Plant Distribution Analyses. 
• Distribution Logistics.

5.4. Course planning and calendar

The course consists of:

• Theory and practice sessions distributed in three weekly hours (during 15 weeks).
• Laboratory sessions distributed in 3 sessions of two hours each (6 hours total).
• Preparation of a research project and its final oral presentation.

5.5. Bibliography and recommended resources

• Administración estratégica : teoría y casos / Arthur A. Thompson, ... [et al.] . 19ª ed. México [etc.] : McGraw-Hill, [2015]
• Bueno Campos, Eduardo. Dirección estratégica de la empresa : metodología, técnicas y casos / Eduardo Bueno Campos . - [5a ed. rev. y act.] Madrid : Pirámide, D.L. 1996
• Dess, Gregory G.. Dirección estratégica : creando ventajas competitivas / Gregory G. Dess, G. T. Lumpkin; coordinadora de traducción y revisión técnica Olga Rivera Hernáez Madrid [etc.] : McGraw-Hill, D.L. 2003
• Dirección de operaciones : aspectos estratégicos en la producción y los servicios / José A. Domínguez Machuca... [et al.] . - Reimp. Madrid [etc.] : McGraw-Hill, D.L. 2005
• Dirección de operaciones : aspectos tácticos y operativos en la producción y los servicios / José Antonio Domínguez Machuca... [et al.] . - [Reimp.] Madrid, [etc.] :McGraw-Hill, D.L. 2003
• Ghemawat, Pankaj. La Estrategia en el panorama del negocio : texto y casos / Pankaj Ghemawat; con David J. Collis, Gary P. Pisano, Jan W. Rivkin; traducción Jorge Abenamar Suárez Arana; revisión técnica Martha Patricia Guzmán Brito . - [1ª ed.] México, [etc.] : Pearson, cop. 2000
• Grant, Robert M.. Dirección estratégica : conceptos, técnicas y aplicaciones / Robert M. Grant ; traducción, Zulima Fernández, José Daniel Lorenzo Gómez, José Ruiz Navarro . - 2ª ed. en Civitas Madrid : Civitas, 2004
• Guerras Martín, Luis Ángel. La dirección estratégica de la empresa : teoría y aplicaciones / Luis Ángel Guerras Martín, José Emilio Navas López ; colaboradores, Pedro
• López Sáez ... [et al.]. - 4ª ed., 2ª reimp. Madrid : Thomson Civitas, 2009
• Heizer, Jay. Dirección de la producción. Decisiones estratégicas / Jay Heizer, Barry Render ; traducción, Luis de Larrauri Ros ; revisión técnica, Carlos Rodrigo Illera ; También ha colaborado José Luis Martínez y Parra . - 6ª ed., última reimpr. Madrid [etc.] : Prentice Hall, 2006
• Heizer, Jay. Dirección de la producción. Decisiones tácticas / Jay Heizer, Barry Render; Traducción Yago Moreno López ; Revisión Técnica Carlos Rodrigo Illera ; También ha colaborado José Luis Martínez y Parra . - 6a. ed., últ. reimpr. Madrid [etc.] : Prentice Hall, D.L. 2006
• Johnson, Gerry. Dirección estratégica / Gerry Johnson, Kevan Scholes , Richard Whittington . - 7ª ed., [reimp.] Madrid [etc.] : Pearson Educación, D.L. 2011
• Mintzberg, Henry. El proceso estratégico / Henry Mintzberg, James Brian Quinn, Sumantra Ghoshal ; traducción Eduarda Miño, Isabel Ozores ; revisión técnica Adolfo Vázquez ; prólogo a la edición en español Zulima Fernández . - Ed. europea rev. Madrid : Prentice Hall, 1999